Question came in from Founders Dating member who started a new business and was seeking to identify the best ways to identify and evalute growth.
Years ago I did a lot of work on performance metrics. The best metrics are thosae that you can use to define and track real management action. You should be able to think in advance wether a upward or downward change in a metric is something you want or don't want.
You can create metrics by deining a unit of management action that you have control over. You can define for example, money received per month by sales time in hours per month. If you double the sales time, what happens to the money received?
Here's a search tool that gets a lot of specific guidance on early growth metrics: