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How to Qualify Your Prospects?

Qualify Your Prospects

How do you reduce the time, effort, and money spent on prospects who just waste your time and money? 

How do you know when to say NO, to prospects who don't have the right characteristics or elements to work with you in a way that meets your needs. 

Everyone wants to reduce the time wasters and freeloaders. You want to reduce the time and money spent and focus your time and effort on real customers. 
I recommend you establish five or more definitive qualifications to accepting a customer:
1. Do they have a marketable idea or proposal, service or product?
2. Do they have the money and can they afford you? 
3. Are they ready to do what you need them to do practically?
4. Can your service really help them produce a return on the investment?
5. Can you communicate with them effectively? 
If the answer to any of these is no, then just says, "Sorry, this is not a match" or "We've reviewed your information and do not feel we can help you."  
Success speaks loudly in the world of business, but failure speaks much much louder. Be averse to failure and focus on only those who you can really help. That way you collect success stories with every client. 
Here's a search tool that helps find more guidance on "How to quality prospects".  

How to Qualify Your Prospects?


Ways to Say No to Prospects

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