Getting into compliance with the FTC requires is really easy. Why so many people fail to get with the program escapes me.
If you receive a financial interest when you do a review or accept a financial interest for an endorsement of any kind, you must describe and declare your interest in a manner that is clear, prominant and conspicuous.
It really just comes down to identifying every any ads, sponsored posts, paid reviews, or affiliate ads, endorsements, or posts, clearly with keywords, zones, boxes, borders, colors, icons, and a good clear policy statement and declaration.
The search tools below will help you find all sorts of articles and guidance on how people are wrestling with the FTC requirements.
I think it is best to just read the regulations yourself, so here are the links to the FTC's documents:
The Federal Trade Commission (FTC) is continuing to take action on its promise to enforce against deceptive advertising under Section 5 of the FTC Act, regardless of the media in which the advertising appears.
Some of the latest enforcement actions expressly focus on endorsements made in social media and on the Internet. If you use Twitter, Pinterest, or Instagram, use simple clean short hastags like this: #ad, #paidreview or #sponsoredpost.
The FTC requirements state that it is not only is it deceptive to post bogus endorsements. A clear and conspicuous disclosure of any material connection between an endorser and the advertising company is necessary in order to avoid a charge of deception.
The problem of deceptive advertising and promotion is rampant. Media are running stories on company scandals like this one about Lord & Taylor using Instagram
As of today, each and every paid review or promotion in each of the following major publishing industry publications and media appear to lack the appropriate disclosure. Can you distinguish the paid promotions from the objective, merit based, editorial reviews and articles?
Look at any of the paid reviews and promotions covered by:
And there are many more.
The following searches will bring up a lot of relevant guidance. Once you do a search, you can use the search tools to zero in on the most recent stories.